Thoughts on Handshake?

Recently, I’ve heard more about Handshake (detail below) and am intrigued. For those familiar with the project, I’m curious to hear thoughts on its medium to long term prospects. Or any general thoughts about the project?  
HANDSHAKE: A decentralized naming protocol as an alternative to existing Certificate Authorities. The protocol maintains the root zone file in a decentralized manner, making the root zone uncensorable, permissionless and free of gatekeepers. source: https://handshakeacademy.org/en/