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Due diligence. For any investment opportunity, that’s the way to go. In case of ICOs, qualitative research similar to how a venture capitalist evaluates start-ups. As much research as possible regarding team leads and developers profiles, their past projects along with the white paper gives a good enough insight to decide whether or not to invest in it.
Although, you can only reduce the uncertainty so much and not entirely eradicate it, so there’s always a risk of failure, however, a calculated exposure to risk with due diligence.

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